Many local businesses struggle to find ways to promote themselves, get links, rank in search engines, and ultimately drive traffic to their websites. Most small businesses also have limited budgets making the task more difficult. For those businesses here are 13 ways you can promote your business online for free.

Google Local: If you don’t already have one Create an account on Google Local. Enter your company name, address, phone number, and website. Verify the information with a postcard or telephone call. …

A website creates a dedicated space for your business on the internet from where you can coordinate your online campaigns. It also makes it easy to take advantage of opportunities online for growing your business. Here are some benefits of a website to your business.

Put your business in front of customers

With the increase in internet accessibility, consumer trends are changing. These days when people want information about products and services they search on the internet. A website will enable you present information about your business online making them easy for the growing number of internet users.

Expand your business footprint

A website will enable you to expand your business…

If you are yet to made-up your mind about a website for your business, this article attempts to show you how your business could benefit from a website. In this article, you will find the importance of a website to a modern-day business and why it should be core to your going online strategy.

1. Increase Sales

A website will give you an edge to promote information about your products and services online. Consumers are increasingly searching online for information about products and services they are interested in buying. A website will make your business accessible to these high demands from consumers online thereby reaching out to you and vice versa. With a website you can make sales from a spot, you can also market your product and services on that same spot.

With a website your business is no longer limited to your locations, it now goes global. This gives your business more visibility online which…

Do you have a business and don’t have a website? If you said yes, it’s almost as if your business doesn’t exist. In this modern era, people and companies are on the internet for information. Why do you think people visit a website? It’s primarily to find information. And if you’re in the business world, information is critical. You need to have a website for your customers. It needs to contain information about what you can do for them. Below are just a few of the advantages and benefits of having a website for your business.

  1. Opportunity A website gives…

The two most important stakeholders that engineer the success of a website that delivers are the Client (Business Owner) and the Web Developer. There are few questions you must ask and provide answers for before you rush into designing a website.

1. WHY DO YOU WANT A WEBSITE (OR HAVE YOUR CURRENT SITE REDESIGNED)?

As a business owner, It’s important to get an understanding of why your prospective new client wants a website. Some businesses have unrealistic goals, expecting a new website to magically fix a failing business or to triple their sales. …

Shopify

Shopify is the first entrant to this list. As a hosted solution, the ease of store setup that Shopify provides certainly makes it a popular e-commerce platform. And over the years, with constantly increasing expectations, Shopify has evolved right alongside the changing needs of most businesses.

Besides easy setup, quick loading speed, and safe payment gateways are two other major reasons why Shopify is a good choice for launching an online store in 2016. Shopify also provides you with hundreds of templates to customize your store’s landing page and give it the custom look you desire.

As for the…

When you first start out, your website is completely unknown, you have no inbound links, and you can’t be found in the search engines. So what do you do?

1) Submit your website URL to Google

Google can’t index your website if it doesn’t know about it, so submitting your homepage URL is definitely the best place to start. This may not be the quickest indexing method but it’s a safe and sure one to start you off. Google’s crawlers will find all the other pages on your website by following internal links.

Reason #1 — Online brochure

Companies spend millions creating brochures and distributing them. By having a website you can skip that entirely. Your potential customers can find out about you and any of your products online. If you get most of your business through networking and personal connections, then they will want to check out your website.

Reason #2 — More customers

More than 2.4 billion people use the internet every day, and some 90% of those have purchased something or contacted a company, online in the last 12 months. So by not having a website, you will be missing out on a big piece of the pie.

Reason #3 — Business value

Have you…

  1. Market & promote offline

This is probably the no.1 mistake most clients make. Having a great website is simply not enough to make your business to be successful. You need to market your business everywhere, and that includes promoting it offline.

To get the right people to come to your websites you need to be seeking them out in places where they might be — don’t just restrict yourself to online. For example, I promote my website in the Web Design Services section of a free weekly advertising magazine that is distributed in local shops. …

Launching a new website is usually the happy moment of a business. But before you decide to go live or launch your website their few things that must be put into consideration and this task falls on the hand of the website developer and the business owner or client. Most client fails to observe some of these few things do before launching a website. As a client or business owner don’t rely solely on the web developer, you should also take responsibility. Here are some of my checklist for things you must do before you go live.

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Netow Solutions Ltd

Netow Solutions is an independent quality assurance and software testing company in Nigeria.

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